Office Location

16515 Addison Road Addison, TX 75001
Phone: (972) 407-6100

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What Makes Us Different

  • Custom Solutions

    We bring ideas to life ranging from totally custom to personalized promotional products.

  • Personalized Service

    We provide convenient online ordering or contact us for personalized service.

  • Satisfaction Guaranteed

    Because we spend the time to do it right, we boast some of the highest satisfaction ratings in the industry.

Contact us today to explore some ideas for explosive growth

What Our Customers Are Saying

  • "I want to thank Anita at Nitro Incentive for helping with creating several custom t-shirts for my business. She provided a number of shirt options, helped with the designs, color selections and sizing. Without her I would have been lost. Anita was so patient with me as we selected and designed all of the shirts. They came out perfectly and I could not be any happier."
    Margaret W, Owner
  • "The biggest tradeshow of the year was quickly approaching and, of course, we forgot to order premium items. Our team was panicked, but Nitro Incentives came to the rescue. They were able to recommend premium items that we can produce in time, that fit our budget and our brand. I was amazed (and very happy) at what they were able to do for us. They had 5,000 premium items shipped directly to the conference, which were waiting for us when we arrived. I highly recommend working with them."
    Kristen G, VP of Purchasing
  • "We had a great promotional idea but could not find the right packaging to pull it all together. Proforma Nitro was a fantastic partner in helping us make this promotion a reality. They first looked for existing bags and pouches, but nothing fit perfectly for what we needed to place inside. Fortunately, they were capable of designing and sourcing custom packaging to help us create the perfect pouch. The custom pouch fit all of the products perfectly and was designed to elegantly feature our logo. Their custom solution gave us a more premium image and allowed us to launch a very successful customer promotion. Plus, the owner Mike personally made sure everything was perfect."
    John V, VP of Marketing.
  • "Our company wanted to implement a customer loyalty program and needed some premium items to provide to different tiers of clients including VIPs. We had a set budget, but didn’t know what items to purchase. The Nitro team jumped in with some extremely creative suggestions. They came up with ideas that I had no idea even existed. There were so many options available and they helped to find the most unique for our company. It’s great to have such a creative partner. "
    Mark R, Customer Service Manager
  • "I want to thank Anita at Nitro Incentive for helping with creating several custom t-shirts for my business. She provided a number of shirt options, helped with the designs, color selections and sizing. Without her I would have been lost. Anita was so patient with me as we selected and designed all of the shirts. They came out perfectly and I could not be any happier. "
    Margaret W, Owner

Our Clients

WELCOME TO NITRO INCENTIVES!

We will help build your business with custom branded merchandise to showcase your logo on products that capture the essence of your company. Having direct connection with your brand can help build a stronger relationship with your audience.

Increase traffic at a tradeshow, recognize staff or provide branded marketing materials to your newest office with the help of our 25+ years of experience in the development of branded merchandise programs.  Nitro Incentives can help select the ideal branded merchandise withinyour bidget to create a marketing program that will help achieve your goals.

If you need assistance or want to learn about custom programs, contact us today.

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Your Path to Increased Profit: Take Care of Yourself First

Business owners who underpay themselves year after year are costing themselves in the long run.

Lots of business owners underpay or altogether forgo paying themselves in the interest of “investing” in their business and its needs. In the initial stages of a start-up or in tough times, one might have to make sacrifices, but doing so year after year points to a much bigger problem. To promote profitability, it may seem to make sense to habitually pay yourself less. In the long run, however, it will cost you and your business more than you might anticipate.

As the business takes off, it’s essential to start taking a decent salary for yourself and your partners. Whatever you pay yourself, it should be enough for you to live comfortably and allow you to save and invest for your future. Let the power of compounding work for you. If you own the building, make sure to charge the business a fair rent. You aren’t doing anybody any favors by hiding the actual expenses and giving yourself a false sense of profitability.

One of my consulting clients, let’s call him Steve, was in his 15th year in business but was paying himself barely enough to meet his household expenses. His wife also worked in his business. They hardly took any vacations or saved for their kids’ education or their own retirement. After I had a few meetings with him, he finally understood and realized the importance of taking care of themselves first. He gave his wife and himself a decent raise. They went on a family vacation that they thoroughly enjoyed, and came back rejuvenated with a new vigor. The following year, their business experienced a 10% growth in revenues and a 5% growth in profits.

Steve realized that he hadn’t performed at his best for several years. With the excessive number of hours he was putting into his business and the small return he was getting, he had lost the needed energy and motivation to think creatively and focus on profits. With the rotten mood he brough home at the end of the work day, his relationship with his family had also taken a hit. As a result of increased compensation, things were looking up. Not only could he pay for his immediate needs, but he could also sock away enough and invest for a comfortable life in his golden years.

How much should you pay? This question comes up all the time, and there is no one formula that fits all. It depends on variables such as type of business, legal structure, profitability percentage, tax bracket and others. Some possible solutions are:

  1. At least the pay needed to hire a manager to replace you in case you can’t work anymore
  2. Anywhere from 3% to 6% of your revenue
  3. A certain percentage of profits, leaving enough for reinvestment into the business, ensuring its continuous growth
  4. Enough to cover your necessary expenses plus maintain a rainy-day fund, among others

Family business dynamics. I have seen situations where the father, who has owned the business for years, hires children to management roles and pays them more than his own salary in order to “keep them motivated.” I find two issues with this situation. One, the children must earn their way up to management by proving their worth. Two, paying more than your own salary sends the wrong message of you being of less worth – it undermines your credibility as the leader.

Greed can kill the business. I have also seen the opposite happen. I knew an owner of a printing business who treated it as her ATM machine. She kept taking money out of her business to splurge on her luxurious lifestyle, including building a second house and taking multiple vacations a year. The number of employees went from seven to two. Sales kept shrinking. She lost most of her customers. The only reason she’s still in business is because of a contractual agreement with one large client.

You’re the one taking all the financial risks, having sleepless nights and making sacrifices; there’s nothing wrong with reaping the rewards. If you have managed your business with a focus on profits, you should not have to worry about finances after your exit – which, by the way, you get to decide, not your age, personal situation or circumstances.